If merchants have less than hoped for sales this Christmas they deserve what they get. Here it is only nine days into November and every other ad on radio and TV is a Christmas commercial. The greed of those people knows no bounds. Whatever happened to the days when the Christmas shopping season started the day after Thanksgiving. Of course you can do Christmas shopping any day any month but the B.S. of all the Christmas advertising is too much. Then here in San Francisco "light rock" KOIT-FM plays Christmas schmaltz round-the-clock day after day, week after week. It makes me puke.